Ph. D. Habilité - Professor of Economics
        KEDGE - Bordeaux Business School
        CRED - Université de Paris 2 - Panthéon Assas
Visiting Scholar - NYU (Economics Dep. - Summer)


Reims, an Art Deco City

Media Coverage
Jl of Pred. Markets
AAWE: Wine Economics
AFE:  Food Economics

Contact Information:

Phone: + 33 (0) 326 08 22 35 

Mobile: + 33 (0) 604 01 61 55

Email: olivier.gergaud[at]kedgebs.com


KEDGE - Bordeaux Business School
680, Cours de la Libération
33405 Talence Cedex, France

Research Interests:
  • Restaurant economics
  • Wine economics
  • Economics of pro-social behavior
  • Behavioral finance
  • Industrial organization
  • Cultural economics
  • Sports economics

Crédits photographiques :
Ville de REIMS - Jacques DRIOL - Olivier RIGAUD
Vincent HOSSARD - David MERL
In the News: February 2015

"Ce que rapporte la troisième étoile du guide Michelin",
By Nina Godart, BFM Business, February 2, 2015.

"Trade Liberalization in the Presence of Domestic Regulations: Impacts of the Proposed EU-U.S. free Trade Agreement on Wine Markets"
(AAWE Working Paper)
(with Bradley J. Rickard, Shuay-Tsyr Ho & Wenjing Hu)

"Celebrities as human brands: An investigation of the effects of personality and time on celebrities' appeal"
(Journal of Marketing Management, 2015, forthcoming)
(with Renaud Lunardo and Florine Livat)

"Expert Opinion and Product Quality: Evidence from New York City Restaurants" (Economic Inquiry, 2015, forthcoming)
(with Karl Storchmann and Vincenzo Verardi)

"Sustainable certification for future generations: the case of family business" (Family Business Review, September 2014)
(with Magali Delmas)

"Family wineries more likely to be environmentally sustainable too",
By Ashley Verhines, Huffington Post, June 23, 2014.

Wine tasting: Is 'terroir' a joke and/or are wine experts incompetent?  (Vox EU, March 2013)
(with Orley Ashenfelter, Victor Ginsburgh and Karl Storchmann)

"Une étoile au Michelin fait augmenter les prix de 27%" 
By Violette Robinet, Express-Expansion, March 5, 2010

"La dégustation des vins. Terroir sans importance et/ou experts incompétents?"
(with Victor Ginsburgh)

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