Ph. D. Habilité - Professor of Economics
        KEDGE - Bordeaux Business School
LIEPP - Sciences Po Paris
Visiting Scholar - NYU (Economics Dep. - Summer)
        CRED - Université de Paris 2 - Panthéon Assas


Reims, an Art Deco City

Media Coverage
Brief History Project
AAWE: Wine Economics

Research Interests:

  • Cultural economics
  • Restaurant economics
  • Wine economics
  • Sports economics
  • Economics of pro-social behavior
  • Behavioral finance
  • Industrial organization

Contact Information:

Phone: + 33 (0) 326 08 22 35 
Mobile: + 33 (0) 604 01 61 55
Email: olivier.gergaud[at]kedgebs.com


KEDGE Business School (Bordeaux Campus)
680, Cours de la Libération
33405 Talence Cedex, France

Crédits photographiques :
Ville de REIMS - Jacques DRIOL - Olivier RIGAUD
Vincent HOSSARD - David MERL
In the News: September 2017

Les effets pervers sur « la rentabilité et les additions » des étoiles du Guide rouge Michelin
Olivier Gergaud, Le Monde, March 3, 2017

Here’s the best reason of all to drink organic wine: It tastes better
Dave McIntyre, The Washington Post, August 20, 2016

Eco-friendly wines aren’t just better for the planet — they taste better too, experts say
Megan Daley, The Los Angeles Times, August 5, 2016

Etoiles Michelin: Quel impact économique et financier sur les restaurants?
Olivier Gergaud, Unpublished

Evaluating the net benefits of collective reputation: The case of Bordeaux wine
Olivier Gergaud, Florine Livat, Bradley Rickard and Frederic Warzynski
Food Policy, August 2017

Anchored in the past: Persistent price effects of obsolete vineyard ratings in France
Olivier Gergaud, Andrew Plantinga, Aurelie Ringeval-Deluze
Journal of Economic Behavior & Organization, January 2017

Biases and Strategic Behaviour in Performance Evaluation: The Case of the FIFA's best soccer player award
Tom Coupe, Olivier Gergaud & Abdul Noury
Oxford Bulletin of Economics and Statistics, forthcoming

What's in a Wine Appellation?
Jancis Robinson, Financial Times, February 5, 2016

Où se trouve le centre de gravité des people, depuis 3000 ans avant JC
Pascal Riché, Rue 89 / Obs, February 8, 2016

Le vin biologique est-il meilleur?
Fabrizio Buccela, Huffington Post, January 27, 2016

Economic Impact of Michelin in New York City
Economic Insights
(with Karl Storchmann and Vincenzo Verardi)

Le vote pour le ballon d'or est à la fois biaisé et juste
By Jean Le Bail, L'Equipe,  January 10, 2016
By Didier Pourquery, The Conservation,  January 12, 2016

Family wineries more likely to be environmentally sustainable too
By Ashley Verhines, Huffington Post, June 23, 2014.

Trade Liberalization in the Presence of Domestic Regulations: Impacts of the Proposed EU-U.S. free Trade Agreement on Wine Markets
(AAWE Working Paper)
(with Bradley J. Rickard, Shuay-Tsyr Ho & Wenjing Hu)

Wine tasting: Is 'terroir' a joke and/or are wine experts incompetent?  (Vox EU, March 2013)
(with Orley Ashenfelter, Victor Ginsburgh and Karl Storchmann)

Une étoile au Michelin fait augmenter les prix de 27%
By Violette Robinet, Express-Expansion, March 5, 2010

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